Asian Education Group organized an interaction of the students of PGDM (16-18) batch in AIMA with the author Ambi Parameshwaran and Mr. D. Shiv Kumar, Chairman & CEO Pepsico India.
Nawabs, Nudes, Noodles, the latest book by veteran ad man Ambi Parameswaran who recently retired after a long innings with FCB Ulka, such an ambitious project: attempting to map a transforming India via some of its most popular, talked about and impactful ad campaigns.-
Divided into sections that deal with consumer types, key product categories and services, the book confronts India’s frequently conflicted, sometimes uncomfortable but always ongoing tryst with modernity.-
Asianites understood about the gradual changes that have occurred in the advertising industry & were benefited by the expert advice on the subject.-
Source: New feed
