Role of Digital Marketing in Business Administration Career
Asian School of Business strongly believes in our vision “Growth with Education”. We offer three year full time BBA degree program to the young management aspirants. The up gradation of the student holds utmost importance. Hence we impart the knowledge of the newest addition to marketing- Digital Marketing.
“Digi-marketing” or digital marketing is the evolution of marketing. It happens when the majority of a company’s marketing uses digital channels. The internet users have increased globally, The top emerging markets are Brazil, Russia, India, China, Mexico, Turkey, Indonesia, Iran, Poland and Saudi Arabia.
Digital Marketing is preferred because the funds are under spend, The visibility of the product grows in multitude and the funds are traceable as there is cost per click. Asian School of Business has introduced this subject as social media plays an important role in enhancing the impact of Digital marketing.
We teach this subject to help our student to-
Conduct marketing research, analyze research results and recommend marketing strategies on the basis of the research results such as testing two forms of 3D products on a website to decide which one works better.
Design and implement digital marketing communication strategies that allow you to utilize social media platforms such as Facebook, Twitter, Instagram and your business website to determine your customer needs/wants, spread positive word about your products, and optimize your website to have a high rank in search engine results
Develop sustainable marketing activities that are socially and environmentally responsible to meet both the immediate and future needs of customers and the company.
We wish to equip our student for the future corporate needs because “it is not the strongest will survive nor the most intelligent …. but most adaptable will create his niche.”
