What exactly is BBA?
In the present times, BBA or Bachelor of Business Administration stands-out as one of the most sought-after bachelor’s degrees. This degree course is all about the management of a business, company or organization. Here, aspiring students are taught skills and in-depth knowledge of the business world and all the intricate aspects of running a business. This is easily one of the best professional degrees that is highly popular with 12th pass students.
There is a general misconception that a BBA is only good if you want to do an MBA. The truth is that BBA on its own also has a lot of value, and BBA graduates find excellent career opportunities right after their college. There is a lot more to this degree than just being a stepping stone for an MBA.
Following are all the information you need to know about the BBA degree, so you can make an informed decision on what course to follow after your 12th standard exam.
Some Highlights BBA Course
· Full Form – Bachelor of Business Administration
· BBA Course Level – Bachelor Degree
· BBA Duration – 3 Year degree course
· BBA Eligibility – 12th pass from a recognized board of education
· Admission Process – Entrance exam based/ Merit-based
· BBA Average Course Fee – BBA fees in India range between INR 1 lakh to 2.5 lakhs
· BBA Examination Type – Semester
· BBA Average Starting Salary – Salary range for BBAs in India is INR 2 lakhs to INR 5 lakhs per annum
· After BBA Top Recruiting Companies – Hindustan Unilever, ICICI, Microsoft, Sony, Tata Consultancy Services, IBM, Banking Industry, etc.
· Job Opportunities – Marketing Executive, HR Manager, Research & Development Manager, Sales Executives, Accounting Manager
Some Top Reasons to Study BBA
Why BBA is considered as one of the best choices after the 12th? What is it about the degree that it has become one of the most popular choices, not just for commerce students, but also for arts and science students?
Presented below are some top benefits why you should choose BBA degree:
1. You get a Wide Knowledge Base
The BBA course is designed by industry experts and imparts deep knowledge regarding all the aspects of running a company. From branding and marketing a product or service to the accounts, BBA prepares you well on each count.
2. Focus on Personality Development
This is what sets BBA apart from other graduate courses. In BBA, you are also taught to develop your personality. You are taught public speaking, leadership, soft skills and a lot more during the course.
3. Big Career Opportunities
Straight after your graduation, you can join the professional world as trainee managers or in other administrative positions. You also get a good starting salary and benefits packages.
4. Thoroughly Professional Degree
BBA is considered to be the best bachelor’s professional degree. There are other management degrees as well, but BBA is rated better by industry experts and students alike.
5. Great Networking Opportunities
All your fellow graduates will be working in various industries. Therefore, this becomes a strong network of professionals. You can find work, or offer work in this network. A strong network is definitely a huge advantage.
The Future Scope of BBA in India
Immediately after 12th, many students make the mistake of joining a course just for the heck of it. But, students who are truly serious about their future will choose the BBA course as this course has a lot of scope – both professionally and personally.
Professionally, with a BBA degree, you can join any industry of your choice. If you like retail, you can join retail, if you like banking, you can also become a banker. Personally, this course will help you develop as a confident, wholesome person who is also a good leader.
Course Duration of BBA
Basically, BBA is a 3-year degree course that is divided into 6 semesters. You will learn a wide variety of subjects. You will also get an opportunity to choose specializations. Your final grade and percentage will be an average of all the 3 years of the course.
Course Fees of BBA in India
The course fees for BBA are on the higher side when compared to other professional courses. Be that as it may, this is also because there are many benefits in a BBA course that other courses don’t have. The average BBA fees in India range between INR 1 lakh to 2.5 lakhs. Yet, there are other parameters as well, like city, the location of the college, the ranking of the college, amenities & facilities provided by the college, government aid, and scholarships.
Eligibility Criteria for BBA in India
If you want to pursue BBA in India, you need to have certain basic qualifications. There are other factors as well, but they may differ from college to college. However, this is the criteria that you need to fit into.
BBA degree Eligibility Criteria in India:
· You need to be 12th pass from a recognized board of education.
· You need to have a certain percentage score decided by the BBA College you are seeking admission in.
· Many BBA colleges also have entrance exams for admission to the BBA course. You need to clear these entrance exams as well.
Admission Process for BBA in India
In India, the BBA admission process can differ from college to college. All the same, there are a few entrance exams you can give. These exams are national, state and university-level entrance exam that makes you eligible to get admission in different colleges for the BBA degree course.
1. AIMA UGAT –
The AIMA Undergraduate Aptitude Test is a national-level entrance exam that is considered by most BBA colleges. This test is also used for many other undergrad degree courses.
2. Direct Admissions –
Many colleges also give direct admission for their BBA courses. They only consider your 12th standard percentage score. However, you have to ensure that college is AICTE approved for your BBA degree to have legitimacy.
Salary Prospects After BBA In India
In as much as BBA is a professional course aimed at management and administration, your entry-level jobs lead to management and administrative positions after gaining the right experience. Nonetheless, these entry-level jobs also attract a good salary amount, better than most bachelor-level degree jobs. In current times, the average starting salary range for BBAs in India is INR 2 lakhs to INR 5 lakhs per annum. With experience and promotions, there is a definite scope of substantial increase in salary and benefits.
BBA Specializations In India
Like most undergrad courses, you also have to choose specializations during your BBA degree course. These courses will decide what career path you choose after you have completed graduation. Hence, you should make sure you know about them all and choose the right one.
1. Digital Marketing
As per modern trends, traditional marketing is on the way out and it is being replaced by digital marketing. With this specialization, you learn how to market your company’s products and services online by creating and executing strategies, making brands, leveraging social media and more.
2. Human Resources
The biggest asset that any company has are its employees, and human resources is all about managing them and keeping them happy. In this specialization, you will learn how to hire, manage and retain talent for the company. Hereby, you also play an important part in the organizational functioning of the company.
3. Business Analytics
This specialization allows you to analyze business data with the help of software. Business analytics is the way most businesses analyze their data to make strategies for the future of the business. Business analytics experts earn an excellent living as they find an important position in the management of an organization.
4. US CMA
This specialization is related to management accounting. Management accounting is a lot more detailed and in-depth than accounting. The US CMA certification specialization is a globally recognized certification, which opens doors toward employment overseas in international companies.
5. Logistics Management
In product-based companies, supply-chain and logistics are like the blood flow of the company. In this specialization, you learn how to manage logistics and supply chain to ensure the company’s products are manufactured and supplied according to demand.
Syllabus & Subjects of BBA In India
The Syllabus of BBA is mostly designed by some of the best minds in the industry. It is essentially designed to make students not just knowledgeable in theory, but also develop their personality, communication skills, and practical knowledge.
Presented below is the syllabus and subjects that BBA students are taught in India:
BBA Syllabus
· Soft Skills & Personality Development
· Selling
· Negotiating
· Professional Communication & Behavioral Grooming
· Etiquette
· Conversational Skills
· Consulting & Problem-Solving Skills
· Writing Skills
· Persuading Skills
BBA Subjects
These subjects are taught over the course of 3 years and 6 semesters. They may be different according to the colleges, university, and specialization you choose.
· Principles of Management
· Business Mathematics & Statistics
· Introduction to Operations Research
· Business Economics
· Financial & Management Accounting
· Production & Material Management
· Personnel Management & Industry Relations
· Marketing Management
· Business Data Processing
· Business Laws
· Introduction to Psychology
· Business Analytics
· Introduction to Sociology
· Micro Economics
· Organizational Behaviour
· Essentials of Marketing
· Corporate Strategic Management
· Human Resource Management
· MIS / Systems Design
· Understanding Industry & Markets
· Leadership & Ethics
· Strategy
· Entrepreneurship
· International Business Management
· Sales & Distribution Management
· Commercial Bank Management
· Security Analysis
· Manufacture Planning & Control
· Digital Marketing
· Retail Management
· E-Commerce
· Quantitative Methods
· Computer Applications
· Family Business Management
· Export/ Import Management
· PR Management
· Project Management
· Financial & Commodity Derivatives
· Financial Modelling using spreadsheets
· Industrial Relations & Labour Legislation
· Consumer Behaviour
Top Career & Job Opportunities After BBA In India
A big reason for students to choose BBA is the great career and job opportunities it brings. Most of these careers come with a good salary and benefits packages with many opportunities to grow and move to higher positions.
Enumerated below are the top 5 career & job opportunities after BBA course:
1. Marketing Executive
In you have great people skills, you may consider being a marketing executive. Here, you will be required to do some fieldwork, but there is a lot of planning and strategizing involved as well. Again, you get to market your company’s products and services, build brands, design and execute campaigns and more. This is a challenging, but exciting job that brings in a good salary.
2. HR Manager
The HR Manager is basically responsible for the Human Resources department. Your job as a manager would be to be the bridge between employees and the management. You are also responsible to ensure good working conditions. An HR Manager is an integral part of an organization and ensures its smooth functioning. HR Managers are entitled to a good salary and benefits package in most organizations.
3. Research & Development Manager
Research & Development is one of the most crucial departments in a company that sells products and related services. Hence, as the research & development manager, you will be responsible for a company’s inventing and innovating capabilities, new & improved products, planning & strategizing and more.
4. Sales Executives
Normally, sales is what drives a company. As a sales executive, you will be one of the most important people in the company. You are responsible for the direct sales of the products and services of the company. You will mostly be on the field. You may even get opportunities to travel around the country or overseas. Sales executives get a good salary, but they are also entitled to get sales commissions, where most of the sales executives can earn quite a substantial amount.
5. Accounting Manager
Provided that you have specialized in an accounting-related subject and are an expert in management accounting, you can get the position of accounting manager. You will handle all the accounts of the company and become an important part of the financial planning and strategizing. Since you are the money person in the company, you can expect a good salary and benefits.
Top Recruiters for BBA in India
A lot many established companies in the country specifically look for and hire BBA graduates. The advantage with BBA graduates is that these companies can mould the recruits to the needs and requirements of the company, and BBA graduates tend to be fast learners of the craft.
Listed below are the top 5 BBA graduate recruiters in India:
Hindustan Unilever
This Company is one of the largest FMCG manufacturers in the country, and are always looking to hire fresh talent and expand company operations.
ICICI
From being the biggest private sector bank to being one of the finest financial services companies, ICICI has come a long way, and is hiring BBA talent to go further.
Microsoft
It is a dream for many to land a job in this amazing company. Microsoft has large-scale operations in India. There are administrative posts for BBA graduates.
Sony
The Japanese electronics consumer goods giant sees India as a manufacturing hub. BBA graduates can find jobs managing manufacturing and R&D operations.
Tata Consultancy Services
TCS is another formidable name in the international IT industry. BBA graduates can find good managerial and administrative jobs here.
A Look At PG Courses & Further Studies After BBA
Even though the BBA degree opens many doors at the graduate level, it also opens doors to PG courses and further education. Many students use this opportunity to study and solidify their career aspirations.
Here’s what you can study after BBA:
Master of Business Administration (MBA)
An MBA is the next natural step after BBA. Since you already have a specialization in BBA, you can further study and become an expert in the field, and make a strong, high-paying career.
PGDM
A PGDM is similar to an MBA, and has the same value, if not more, in the industry. Here too you can become an expert in a specialized field and make a strong, high-paying career.
Certifications Courses
There are several certifications that you can do to add more value to your BBA degree. There are professional, internationally renowned certifications in accounting, R&D, human resources and more that you can do. These courses will ensure you become more employable and get a better salary package.
In this manner, Bachelor of Business Administration is an excellent professional degree course that will put you on track to make a great career and get professional satisfaction. Therefore, if you choose this course right after your 12th standard, you are making a good choice.
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